Talk about brand loyalty!! Skateboarder/ Entrepreneur Rob Dyrdek recently got some new ink, and a lot of of it, Monster should be stoked! The logo of Monster Energy drink, who sponsors Dyrdek, has prime real estate on the skateboarder's back... forever.... for- evvvvvvvvvver, now that there is a giant, neon green 'M' tattooed across his entire back. Needless to say, his mom in Ohio is not stoked.

http://www.youtube.com/watch?v=ltpQR3Rntz8