It's not very often that a brand will represent women in action sports well. We're alll too familiar on the concept of "Shrink and Pink it," however, Nike's new action sports division, Nike 6.0 has got the life & style spot on.

Supporting emerging riders such as Hawaiians Carissa Moore & Monyca Byrne- Wickey and snowboarder Ellery Hollingsworth, Nike 6.0 is out of the gates as a fresh and frothing women's brand.

Check out Nike 6.0's videos for women's Fall/ Winter collection of 2010:

http://womens.nike6.com/grid/#